Our mission is to help agencies and professional service firms do for themselves what they do for their clients -- market their brand.
Too often these firms neglect their own marketing, and in effect, under-utilize the opportunity they have to use their creative talents to generate additional new business.
That's where we step in and help agencies make the correct strategic choices, and correct digital implementation, to make a fully-thriving marketing vehicle.
Our approach is to deeply understand the firm's goals, culture, expertise, and personality. We then identify opportunities to generate leads through digital marketing, automation, and targeted user behavior.
Skald helps formulate the strategic foundation for your website and develop these properties so that you can allocate your resources to content creation. Essentially we make things happen so you are left with the tools to generate new business.
While technically separate services, we see the following as vitally important to be used in conjunction with each other. Specifically, these are strategic website choices, a solid content marketing plan, and the tracking of prospect behavior. These make up part of your marketing universe.
- Earth & Moon
- Asteroids & Meteorids
- Saturn & Ring
Strategic Website Development
Beyond choosing fonts and color schemes, a successful website needs the correct, personalized, information architecture to generate leads.
Your website serves as your main online marketing platform. We help you come up with a game plan to create fresh, frequently updated content to maximize views and ultimately lead to new business.
What good is data if you don't know what to do with it? Skald will help you determine real and actionable next steps.
Our leadership and partners have a deep understanding of agencies and professional service firms.
We aren't just another coding or marketing shop. We have decades of experience in the agency and professional service world. We've been there. We've breathed the life. Now we are applying that experience to help our clients do for themselves what they do for their clients.